Virtual Design Festival Extended To 10 July Due To Strong Demand

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Dezeen’s Virtual Design Festival will be extended for an additional 10 days until 10 July due to demand from brands that want to participate.

The festival, which started on 15 April, was originally due to end on 30 June. However, with the schedule already full and more brands wishing to take part, Dezeen has decided to extend VDF, which is the world’s first online design festival.

“We’re delighted that Virtual Design Festival has been such as success,” said Dezeen founder and editor-in-chief Marcus Fairs. “We’re hugely grateful to all the brands, organisations, designers and architects that have worked with us to make such a success of the festival.”

VDF has been a huge success, receiving over a million page views and 1.5 million video plays to date.

Financial Times praises “Alice in Wonderland” festival

The festival has generated press coverage around the world, with the Financial Times this weekend describing it as “an Alice in Wonderland-style rabbit warren for design enthusiasts”.

“Start clicking and you’ll emerge hours later,” the FT wrote, listing highlights including “Studio Drift’s drone performance over Rotterdam, a tour of Schloss Hollenegg hosted by a princess and cocktail-making classes at Milan’s Bar Basso”.

VDF is “spirit-lifting,” says BBC

Among other press coverage, the BBC described VDF as “spirit-lifting, feel-good culture to enjoy during lockdown” while National Geographic said it “brings a trove of architecture, exhibits, and events online”.

The Evening Standard said the festival was “rescuing cancelled spring and summer shows with a free online feast of style”.

VDF has so far featured 374 separate pieces of content including 30 live interviews, 90 product launches and 33 collaborations with cultural organisations, musicians, designers and brands. See what’s coming up at VDF in the schedule.

About Virtual Design Festival

Virtual Design Festival (www.Virtualdesignfestival.Com) is a platform established by Dezeen designed to bring the architecture and design world together to celebrate the culture and commerce of our industry, and explore how it can adapt and respond to extraordinary circumstances.

It hosts a rolling programme of online talks, lectures, movies, product launches and more. It complements and supports fairs and festivals around the world that have had to be postponed or cancelled due to coronavirus and it provides a platform for design businesses, so they can, in turn, support their supply chains.


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